John Pugliano is the author of The Robots are Coming: A Human’s Survival Guide to Profiting in the Age of Automation. He is the host of Wealthsteading Podcast as well as the founder and money manager at Investable Wealth LLC.
John’s circuitous career path includes military services, both enlisted and officer, corporate career in industrial sales, and finally, a late-blooming entrepreneur. John has an MS in Systems Management from the University of Southern California and a Bachelor’s of Science and Environmental Science and Engineering from Penn State. In a nutshell, John is the quintessential Millionaire Next Door.
“First, learn how to earn, then you have to save, and then and only then you invest.”
Worst investment ever
John found himself in the middle of the internet bubble in the 90s. Being a smart investor, he’d seen the internet bubble coming, and so he got out of technology stocks. This saved his wealth and so he was sitting on his high horse as he watched others lose their investments.
The arrogant and overconfident investor
Having escaped the internet bubble unscathed, John became arrogant and overconfident. With so much confidence, he invested a very large percentage of his portfolio in a brick and mortar, retail type of service company.
He invested in Boston Market, a concept restaurant that served good healthy, home-cooked kind of meals. But the big concept of it was you didn’t have to eat there. You could take it at home. Take out was a new thing, and this made the company all the rage.
His entrepreneurial instinct told him that the technology stocks would go down, but the brick and mortar type of restaurants would always be there. And besides, the company had great reviews. Everybody loved it.
So feeling all smug and overconfident, he put a large portion of his portfolio that he’d already made a profit on from getting out of the internet bubble into Boston Market.
Falling off the high horse
The Boston Market stock listed at about $20 and was selling at around $45 when John decided to invest in the company.
Within a short 18 months, the stock went to zero, and the company went bankrupt. So John didn’t lose 10% or 20% or even 50%, he lost a whopping 100% of a large portion of his overall investing portfolio.
John was overconfident in his investment plan so much so that he didn’t even consider diversified investments. He put all the money he had in one stock.
Diversify your portfolio
John learned the hard way that you don’t have to believe in the rich man’s hype. You don’t have to take big risks to win. The way to win is through portfolio diversification. So instead of investing in one stock, diversify your portfolio by investing in many different stocks. This cushions you from making your worst investment should one of your stocks go bankrupt.
John’s style now is to have very large diversification. He prefers to have a minimum of 30 stocks at a time, which gives him roughly a 3% position in any one stock. Now even if another disaster happened and one stock went to zero, he’ll only have lost 3% of his overall portfolio.
He now believes that if you can’t have a diversified portfolio, you’re not an investor, and you shouldn’t be doing it.
Ignore the hype
Ignoring the hype is especially an important lesson for people who are interested in how to start investing in stocks. Forget the people on Wall Street; they’re simply interested in getting your money, so don’t take them at face value.
Being cynical when getting into the stock market will save you from losing your wealth. Ask the hard questions before you get sold.
Don’t be a conformist
Don’t fall for fear of missing out, aka FOMO. Just because everybody else is investing in a particular stock, you don’t have to do it. Whenever you conform you risk getting mediocre performance.
Protect yourself with a put
If you want to buy into one stock, you can protect your wealth with a protective put option. A put option allows you to know upfront what your losses stand to be. So you know how much you’re willing to risk.
Be careful not to be overconfident
Confidence or overconfidence is the problem, while diversification is the solution. Overconfidence will bring you losses, but learning how to diversify your stock portfolio will increase your wealth.
Do your research
The number one investment mistake that people make is that they fail to do their research. We fail to properly assess and manage risk leading to poor investments.
Mitigate your risk and refrain from investing more than you’re willing to lose. That’s the beauty of a protective put. It forces you to decide what you’re willing to lose upfront.
No. 1 goal for the next 12 months
John’s number one goal is to get out of the unpredictable stock market before it falls apart. He doesn’t want to be the last guy standing. He wants to get out before the music stops.
“The best way to build your wealth is to do what works for you and not what others are doing. Do what you know.”
- How to Start Building Your Wealth Investing in the Stock Market
- My Worst Investment Ever
- 9 Valuation Mistakes and How to Avoid Them
- Transform Your Business with Dr. Deming’s 14 Points
Andrew’s online programs
- Valuation Master Class
- Women Building Wealth
- The Build Your Wealth Membership Group
- Become a Great Presenter and Increase Your Influence
- Transform Your Business with Dr. Deming’s 14 Points
Connect with John Pugliano
Connect with Andrew Stotz
Further reading mentioned
Thomas J. Stanley (1996) The Millionaire Next Door: The Surprising Secrets of America’s Wealthy