Ep69: Ian Beattie – Follow a Structure, Not Emotions  

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Guest profile

Ian Beattie is currently the co-chief investment officer of NS Partners London, an investment management boutique. He holds a BSc degree in economics from City University of London and started in the investing business in the early days of January 1992 as an Asian specialist with Asian equities. Since then, he has been involved in East Asian and Asian emerging markets. Ian joined NS Partners in 1996, and just a year later, became head of Asia and has since been focusing on the products closest to his heart, emerging markets, and Asian equity investments in the region. 


“I think we’ve got to learn from our mistakes … and to learn from them, you need to know what you got wrong. And some of those are un-forecastable genuinely exogenous events. That’s why you have a diversified portfolio, right?”

Ian Beattie


Investment journey

Ian started investing in CAR Inc., a car rental company based in Beijing, despite the fact that there existed a handful of popular and booming ride-sharing companies in the country, such as Uber and local operators, that posed a threatThe balance sheet looked great and it had a good foundation for its name, with training by Hertz managers who helped to set it up. 


“There’s nothing like a globally significant crisis to really test your knowledge of markets, whether it’s how our company works, how an economy works, and how those two are joined up. Pretty exciting learning experiences are not always pleasant ones.”

Ian Beattie


But after a while, the investment started to falter. The cause? Ian cites his initial positive assessment about the company’s management proved wrong. On top of that, he had underestimated the threat of the competition, failing to see the bigger picture and the impact that bigger companies would have on his stock in the long term.

Emotional attachment was misplaced

As part of his companys peer review process, younger members of the team had been asking him early on what he was doing and why he wasn’t seeing the risk of car-rent apps such as Uber and their China equivalents and why the company was not getting more cash out of its operations (free cash flow [FCF]the cash a company produces through its operations, less the cost of expenditures on assets. FCF is the cash left over after a company pays for its operating expenses and capital expenditures, also known as CAPEX).


“I’m getting hit with this (strong feedback). And I realized I couldn’t defend it … If you bought a stock – or a valid investment – for a valid reason, that should still be the reason why you hold onto it. And if that story is broken, then you should sell.”

Ian Beattie


There have been many cases such as this, wherein an investors reason for buying a stock suddenly changes midway through ownership. This happens mostly when the stock starts to depreciate, and when it does, it should be a clear red flag that it is no longer profitable and actions should be taken to prevent further damage. Ian, however, failed to see this flag sufficiently early on in the game. 

Reassessing the situation

Ian is reminded of the OODA Loop, a discipline he has used to reset his mindset and that of his team to what is really happening. Created by US fighter pilot John Boyd during the Korean War, the OODA loop is a strategic tool used to analyze situations, for re-orientating, in the heat of the moment. Part of it came from a theory to achieve success in air-to-air combat developed out of Boyd’s observations of dog fights between MiG-15s and North American F-86 Sabres in Korea. It is a disciplinary method that helps people remain calm and properly gauge what is being faced and because it’s a loop, it allows for constant re-assessment amid changing conditions.

OODA loop as applied to investing

  • Observe the situation, whats going on with the stock. Ithe business of investing, it’s more like “observe and identify”.
  • Orient yourself, if youre a fighter pilot, but for people in investing, analyze the situation.
  • Decide Plan what action should be taken according to the situation.
  • Act Take the necessary action.

Return to the loop as conditions change

Ian suggests to observe whats happening now to see if you have made the right change. For fund managers, that would involve risk control and re-forecasting, which is very important. Look at the new data, because usually if the share price has gone wrong, theres some new information based on which an investor needs to redo their forecast, and he suggests being honest to the point of being brutal.

Peer review helps with honesty  

The great advantage of institutional investors is information on costs and the presence of a team, which Ian’s firm uses to employ a peer review mechanism. He says it does not matter whether investors have been in the business for a few years or 30, it is wise for all team members to subject their decisions to assessment by the team, members of which might have power to veto a decision. This process is applied not just when deciding about buying a stock, but when reviewing its progress. Ian says the veto is used to empower and encourage dialogue rather than to score points. He says this process keeps everyone grounded when stocks are going up, and by doing so, also catches problems before the investment goes “horribly wrong”.


“I know the theme for your series here is how the emotion gets involved. This is an emotional business. So with the peer review, as well as providing more information and viewpoints, its most powerful use is as an emotional check.”

Ian Beattie


Teams should have both ‘foxes’ and ‘hedgehogs’

Ian finished the main part of his interview with the story of the hedgehog and the fox and relates it to todays market analysts. Hedgehogs make the best out of what nature has given them and use it to their advantage. They were given spikes and use them for self-defense. They excel at one thing  their specialization. Foxes, however, do not have spikes but are eclectic and use whatever tools they can find to be able to fend for themselves. They take risks and adapt their skills to the environment they are in.

In terms of approach, fund managers must liken themselves to a fox in need of hedgehogs, because nobody knows their subject better than a hedgehog. A good team must consist of a diverse group of people with different specializations, and must be led by someone who can become a good listener and has the ability to make decisions not based on what is for his own betterment, but for the good of all involved, especially the client.


“I think that’s the thing about our business and about the markets in general; people who are good at it, people who last a long time … have to have an unusual balance of arrogance, because you have to believe you can beat the market, when a lot of academics out there will tell you that you can’t. But at the same time, you need to be need to have a huge amount of humility.”

Ian Beattie


Lessons learned

  1. Use of peer review in teams is very effective in catching weaknesses about a stock before it’s too late. Using the OODA Loop and peer review to catch mistakes early or before they happen, such as in the case of the car rental company, when competition can often be underestimated, and the impact of missing such a factor, is usually hardly felt until its too late.
  2. The inherent emotional check within peer review is a powerful tool. As investing is an emotional business, decisions should not be based on how you feel, especially when share prices are going up and you feel like a genius, but based on many factors. A peer review helps us focus on all factors when we are stuck in a bubble and emotionally attached to an investment.
  3. Be wary of structural change. If you’re investing in fast-changing areas of the world, such as emerging markets, the impacts of structural change are often under-forecast; most analysts seem to underestimate it, because it comes incrementally. Analysts know the change is coming, but they don’t know when and to what magnitude.  


“Personally, I don’t think you can even assess a fund manager until they fallen over a few times and pick themselves back up again.”

Ian Beattie


Andrews takeaways

  1. There is a major difference between cash flow and operating free cash flowWhen we look at typical cash flow in a financial statement, we look at operating cash flow, we can neglect to consider the amount of investment that is needed to be made in the change in the networking capital. So if its a manufacturing company, they have to have an ever-increasing amount of inventory as they grow. They may have growing accounts receivable – these are short-term, current-asset items – but actually they become like a long-term investment because you need to keep investing in these to grow the business. And the second one is the concept of CAPEX or fixed-asset investment. If we look at the free-cash-flow calculation, it’s really asking, what is free or available after this level of investment?
  2. Sometimes information arrives too late. By the time there is sufficient information to prove that an investment choice is bad, it is already in the price. That is the difficulty in being a fund manager; you have to wait for confirmation and the results of some testing but you cannot wait too long or the weaknesses will be revealed in the share price, and then you will lose.
  3. There is no learning without the hypothesis. Andrew attended lectures by the quality godfather, Dr. W. Edwards Deming (Andrew has also written a book about Deming’s 14 points for management to transform business effectiveness)and compares the OODA loop with Deming’s PDSA (plan, do, study, act) cycle. Deming’s point was that you gather information about what it is you want to do and develop a hypothesis. Then you implement what measures you think are going to make a difference, then you test it. Dr. Deming always said there is no learning with the hypothesis, something to gauge ourselves against. So you plan, you implement, you study, and then you act, as in you either modify what you’re doing or, if it did not work, scrap the idea and start again. And then you go back to the PDSA cycle, round and round, and that’s how you build scientific knowledge. In the case of a fund management company or of a company, what you are truly building is a competitive advantage. You’re getting expertise in an area by going around and around on it until you really arrive at a scientifically based solution.

Actions to avoid the same mistake

  1. Have some discipline. Use an OODA loop or a PDSA, observe, orient, decide to act and genuinely stick to it, so you can learn from what’s going on. Identify what’s going on, learn, and then act appropriately.
  2. Know your emotions. If we know how emotions separate our actions from the rational response, or cloud judgment, or prevent us from acting, or make us act inappropriately, our discipline will be much easier to implement, and we’ll have better results.


“So be a bit more self-aware about that emotional side of things, because we all got them. If you drive a car, you feel the adrenaline going up, so you have to try and lower it to drive it better … and it’s the same with running money. It’s all about greed and fear, isn’t it?”

Ian Beattie


Ianfinal words

“Since we’re talking about how physical and mental investing is as well emotional, I’d say take a leaf out of the poker players’ book and keep it tight and aggressive.”

Andrewfinal words

“Investing is truly a physical activity. It is proven very well through functional MRI tests that during every single movement in our portfolio and every single thing that we look at, we are having an emotional, behavioral, psychological intellectual response to it. And those are very real physical reactions … also be aware of when it’s really posing a risk to your investing.”

Connect with Ian Beattie

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Further reading mentioned

About the show & host, Andrew Stotz

Welcome to My Worst Investment Ever podcast hosted by Your Worst Podcast Host, Andrew Stotz, where you will hear stories of loss to keep you winning. In our community, we know that to win in investing you must take the risk, but to win big, you’ve got to reduce it.

Your Worst Podcast Host, Andrew Stotz, Ph.D., CFA, is also the CEO of A. Stotz Investment Research and A. Stotz Academy, which helps people create, grow, measure, and protect their wealth.

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