Ep483: Donald Cohen – From Failure Comes Your Biggest Successes

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Quick take

BIO: Donald Cohen is the founder of doncohenconsulting.com. He is collaboratively empowering LinkedIn proficiency and performance.

STORY: Donald opened a successful store in Detroit and sold it after four years. He and his girlfriend got married and moved to Denver, where he decided to open a similar store. He didn’t realize that the two markets were different, and he couldn’t replicate his Detroit success in Denver.

LEARNING: Failure isn’t final. You don’t lose until you quit. Have a plan and write it down.


“Little things done right compounded over time are huge.”

Donald Cohen


Guest profile

Donald Cohen is the founder of doncohenconsulting.com. He is collaboratively empowering LinkedIn proficiency and performance. He is the founder/CEO of Tool King. He was a two-time internet retailer of the year, a two-time top 50 website of the year by an internet retailer, a three-time INC 500 CEO. He was also the top Amazon and Walmart Marketplace partner, generating $200,000,000 in sales, beginning with $4 on e-Bay.

Worst investment ever

Donald opened up a little tool store in Detroit. He made $50 a week for the first year. By the second year, he had bought the building, the restaurant next door, and lived in an incredible high rise with a new car. After four years of being pretty successful, He sold the business and the building. Donald and his girlfriend of seven years decided to get married and move to Denver.

In Denver, Donald decided to open a store similar to his in Detroit. On the day he opened the store, nobody showed up. This was the trend for two weeks. In the third week, a competitor opened a bigger store making things more complicated for Donald.

Eventually, Donald decided to close down for a few weeks to regroup and develop a better strategy. After a while, he decided to go wholesale instead of retail, and he was able to make the business a success in a few weeks.

Lessons learned

  • Failure isn’t final. You don’t lose until you quit.
  • You need perseverance to deal with and move on from poor business decisions.
  • Anybody can run a successful business. Be disciplined, pace yourself, and have fun while at it.
  • Have an informal board of directors for your business.

Actionable advice

Have a plan and write it down. Anything you put in writing becomes powerful. Also, always take action, don’t just sit around.

No. 1 goal for the next 12 months

Donald’s goal for the next 12 months is to continue accelerating the path he’s on.

Parting words


“Reach for the stars and reach out to me if I can help in any way.”

Donald Cohen


Read full transcript

Andrew Stotz 00:02
Hello fellow risk takers and welcome to my worst investment ever stories of loss to keep you winning. In our community, we know that to win in investing, you must take risks but to win big, you've got to reduce it, go to my worst investment ever.com and join our Facebook group to connect with our community of guests and fellow listeners. Fellow risk takers. This is your worst podcast hose Andrew Stotz St. I'm here with featured guest, Donald Cohen. Donald, are you ready to rock?

Donald Cohen 00:36
Oh, for sure. Can't wait.

Andrew Stotz 00:39
I just can say from our time that we've had, before we turn on this recorder that I am super charged up about listening to what you have to share with us. I want to introduce you to the audience. So just give me a second. Ladies and gentlemen, Donald Cohen is the founder of Donald Cohen consulting.com, which is collaboratively empowering LinkedIn proficiency, and performance. And ladies and gentlemen, if you haven't seen him on LinkedIn, go to Donald Cohen, and you will find him. He is amazing. He's the founder, CEO to a tool king. And his major accomplishments are two time internet retailer of the year, two time top 50 website of the Year by internet retailer three Time Inc. 500. CEO, and top Amazon and Walmart marketplace partner generating $200 million in sales beginning with $4 on Ebates. Donald take a minute and fill in for the tidbits about your life.

Donald Cohen 01:45
Yeah, I've been extremely fortunate. And I grew up in Detroit under kind of a challenging circumstances. And I think from the time I was about eight, I became pretty independent. You know, I was the first one with a shovel when it snowed, you know, I was always picking up, you know, change wherever I could. And it just made me a really good hustler. You know, I just love working things and making things better.

Andrew Stotz 02:21
Hmm. I grew up in Cleveland, so not very far from Detroit, in its those cities are really built on hustle. In fact, you realize, like, sometimes when I go to China, I realized like that hustle in some of those cities that are coming up is pretty amazing amount, the amount of hustle. So let's talk a little bit, just briefly, before we get into your story. You know, you're doing some amazing stuff on LinkedIn. And you're finding a lot of success. And I know a lot of my listeners are like, I don't know what to do with LinkedIn. And you know, I put my profile up, but I'm not getting much attention. And I'm not sure how LinkedIn fits in, I'm working at a company is LinkedIn really important? Or I got my own business, you know, should I face focus on Facebook or whatever, give us a little breakdown about what you've learned about LinkedIn, and what you're doing on LinkedIn.

Donald Cohen 03:16
Thank you for that opportunity. Andrew. I, I've been on LinkedIn for quite a while. And up until about 18 months ago, and it just coincided with the pandemic. I was basically like everybody else, just a billboard, you know, just sitting out there waiting for someone to want what I had. And then I decided, you know, I had retired from my earlier business five years ago, took about two, three years to smell the roses. And I just got too much experience and relevancy to not attach to something. So I saw LinkedIn as a kind of a puzzle, kind of intriguing. And because I wasn't under time or money pressure, you know, I could do it right. And what I wanted to do is take my high level high performance experiences with walmart.com and Amazon and bring it to a social media platform where were the people weren't products that could be commoditized. And I started posting and I haven't missed a day of posting in 18 months. So when you're doing that 18 months, you see the good, the bad and the not so good every day. And you can observe where everybody was a year ago where they are today. You know, your drive the neighborhood, you see where all the cars are parked and you wonder what's what are they serving in there? And so, I just continued to see that people were primarily doing a couple things. One is they were good at building connections when I did my polls recently, when I asked people Do you like connections can content or a third choice, it was always connections with the hope that maybe like buying lottery tickets, if you assembled enough of them, or popcorn, something would go off for you. And then the next level of people who might have gotten good on the connection side, we're terrible on the best practice of proficiency right there like a bull in a china store. And, you know, I found that people, because there's so much cynicism, skepticism, that Trust is everything. And if you can develop better trust faster with more people. Now, you've got at least maybe a tailwind but at least not a headwind. So the third thing was performance. So I decided, what I did against major marketplaces was aggregate huge drop shippers. So what I thought is why not aggregate? We had talked about that earlier, if about half a percent of LinkedIn is actually active every day. So let's say 700 million to 3 million, what would it be to take another half a percent off of the 700 million and put them into the 3 million category? And the way I really got big with a lot of my businesses, and I would go to my biggest partners, and say, What's your biggest problem that you are not able to solve? And right there, I would build scale into my process, instead of trying to build numbers, so I can do my thing. It doesn't, it takes too long, and it's too uncertain. So looking at LinkedIn, I said, wow, they give you this access to all these people with all these wonderful tools, and they get better all the time. And no one's using them. No one's using them consistently. And here's the other thing. Hardly anybody has a plan. You know, I say to people, if you went to the grocery store, you would have an idea what you were there for, right? If you go to LinkedIn, and you just say, well, I'll do a little of this a little that, you know, there's a saying you can't manage what you can't measure. Right. And if you can put it together. So anyways, with that said, I started this collaborative group that was distilled from my 30,000 followers to my 300 people that I tag regularly. And really, the statement was, who wants to move to the fast lane. And the key I found out is people will invest untold time, and get no result and feel they broke even, versus putting a few $100 into themselves, and challenging themselves to get smarter and get better before they got bigger. Because it's a lot easier that way than getting bigger, and then trying to get better. So it's a huge opportunity. But what I learned about LinkedIn is it's all about you and your brand.

Andrew Stotz 08:09
Yep. So I'm gonna while you're talking, I'm gonna for the YouTube listeners out there viewers, I'm going to bring up your YouTube, right here. And for the listeners out there, I've got Donald's LinkedIn profile up on the screen. And I just want to review a couple things that I like about your profile. The first is, you know, you've got this great banner, which clearly states maximize your LinkedIn opportunity, and it has a damn call to action. It's so clear, direct message me, or visit Don Cohen consulting.com. So basically, you've told me exactly what you can bring me and you've told me exactly how to contact you. Then I look at your description here. And it says, I can help you maximize your LinkedIn opportunities through a 30 day LinkedIn Success Plan, or my advanced LinkedIn collaboration group. And that is such a clear message. I just go down a little bit, I see some video and some other clips here. And then I see you've got 33,000 followers, and then I see your posts. And I see that you get 150 reactions, 73 comments, 148 reactions, 119 comments, and the activities that you're doing are impressive. Now for a lot of people, they don't focus on that. They focus on Oh, how do I get my experience to say the right thing, you know, but the fact is, that stuff, the hardly matters compared to the rest of it. And that's where what's interesting about your LinkedIn profile is that the experience section is pretty small and straightforward, pretty clear. But that's not what it's about. It's about what's above. So, based upon what I've just gone through, maybe you can just give some tips to the audience who's listening or watching about what They can do today to improve themselves on LinkedIn.

Donald Cohen 10:03
Thank you for that opportunity. First of all, you know, what I learned. And you can see, I use caps I use emojis. People don't have attention span, they don't have time, whatever you've got to say, say in four words, because that's all they're gonna, if they see anything that's they're gonna see if you say, I'm a scientist, and I'm a this some of this, it has no value. And what I learned is you need to be client value facing everything you do. It's not about you, it's about what can you do for them? And are you accessible and available that if someone says, you know, I want to learn more? Well, I'm here. I'm here for everybody. The other thing is on your description. And you're right, it's what are you going to be able to do today? Yesterday is gone, you might have picked up some hints and tips you can use. But it's like, where do you fit in right now? I think what again, what can I do for you, I can help you do this. And here's how I can do it. And it's all straightforward. Here's the other thing, being opaque, does everybody a disservice, you know, your models will tell everybody right off the bat, who you are, why you're there, and what you're looking for from them. You know, and because if it's not, right, you want to move into the place where it is right. It's not a judgment, it's just an alignment. And the people who do you know, and here's the thing if you post every day, and I tag between 80 and 100 people on every post, which means I'll get 80 to 100 responses. I've got the post down to 20 minutes a day. And what I did is I followed McDonald's in the lettuce, tomato, onions and pickles. So every day I do the same post, people are always focused, I gotta change people. No one, I don't even remember what I posted last week. Who else? So I do the same three tips, three quotes. And person. People want to know they're the person of the day. And based on that, there are people who love my quotes. And you know, I get so many comments that say, number three, like I had a quote that said, you know, the lion has to wake up and chase the gazelle and the gazelle got out run the lion. people ate it up. Yep, you know, and it didn't. And then all you do is go to Brainy quotes, pick up three quotes a day, and after about a year, I got a stack a quote. So that's like the letter. So you have three of this three of this one of this, boom, it's a template that works. And then I tag it. And then I only tag people who have been active commenters in the last 72 hours. Right? And here's one thing I'll say about the 33,000 followers, they were all attracted through a comment or a post. I did direct messaging and slicing and dicing and I got great people, but what it doesn't tell you, Are they active? Are they interested? Yep. Right, I can get all the people like me. But I really have people are posting every day, commenting every day interacting every day. So that 33,000 is solid people that were real, and continue to support whatever it is. And I think so many people are afraid of what they're going to hear if they actually listen. You know, they're afraid that if they put down what their goal is today, either they're not going to make it or it's going to be a real modest goal. And I tell people, I have my meetings on Wednesday, I said today, I said, you know, when you're doing this, you're you're your own boss. Right? If you were someone's Boss, what would you expect from a day's work? And if you can't work harder for yourself, then you should work for somebody else and build somebody else's dream. So I think being out there being consistent I think by your actions, you project your your intangibles, right, dependability, trustworthiness, consistency, value added serving accessibility, if you give everybody more than anybody else, that has to mean something in that big of a group. And here's the thing I'm noticing now, just like our discussion today, yep. Once you reach a certain point, it's like a snowball going up a hill. It seems like it takes forever and on the other side, you can't stop. Yep. And if you build down velocity, and I look at LinkedIn, like like a down escalator, If you're not moving up, you're moving down. There is no standstill. Yep, if you stop doing what you're doing, and the other thing, everything is based on reciprocity, right? You take a step I take a step, but nobody takes two steps. If I if I tag you and you don't comment, you're not going to get tagged. If you comment and don't get tagged, you're not going to do it. So now ideas stairstep up to higher levels of collaboration. Because the value is getting off of LinkedIn.

Andrew Stotz 15:32
Yep. Right. Let me ask you now to wrap up this section. And you're good at this. And I want you to make this very clear to the audience. What's your call to action? What do you want to listen to us to do right now? To get more of what you've got?

Donald Cohen 15:52
Great question. First thing I would say is take inventory. You know, add up, you know, plus minus wherever you want, and say, What do I have here? Right? And this in your mind, fast forward? And say, where is this going to lead me? And how long is it going to take? And do I have the time, and that's the thing, time is not anybody's friend. And right, the sooner you get smarter, the sooner you get better, the sooner you get more successful. So what I would say is look at collaboration. If I can name one word for LinkedIn, that's the key is start teaming up, start partnering, reaching out, it's you being proactive. It's you saying, I need help. And you know what, you'll surprise yourself. If you're sincere and authentic, there are so many good people. If you do it the right way. They will say I can have a call with you. Right? Yep. So in ideas, make yourself worthy for the help you feel you need. And find somebody like a group like mine, because everything I do is month to month, I don't want anybody to overextend themselves, yep. If I can help somebody, I definitely don't want to hurt anybody. But the time one can save an axe, I came up with a boot camp plan for weeks, from soup to nuts, that I can take you from profile to total alignment of messaging, content strategy. You know, it's so much easier after you've been up and down the mountain a couple times.

Andrew Stotz 17:27
So how do they how do people that someone's listening to this and they say I want that? Where should they go? Should they go to dine?

Donald Cohen 17:32
codon coating.com? Guy? I've got three plans. Okay. One is a 30 Minute free zoom. So if anybody just is out there in a serious about doing better or needing to do better on LinkedIn, because the only thing I really require is some commitment. Yep. You know, I can't do more than that. So if you want a 30 minute zoom, I also for my $97, a month advanced LinkedIn collaboration group that meets every Wednesday, for knowledge, share and support is I give two free membership passes. Right. So before anybody even has to join, they can see what it is right. And what I'm looking to do is my big fame in the past was aggregating big vendors against big marketplaces. Yep. I could see where 15 to 20 in a group, it wouldn't be hard to get 100 groups. Yep. Right. And I'm thinking about geographic groups, trade groups, industry groups, people like groups, so that the 910 people are kind of somebody you can relate to. So it's, it's all about bringing people to a level of proficiency where they can get the full value of LinkedIn is one of the most underdeveloped opportunities I've ever seen.

Andrew Stotz 18:58
Ladies and gentlemen, I know that you are as excited as I am. To hear Donald's answer to the question, what's your number one goal for the next 12 months, but I'm not going to ask it right now. Because now it's time to share your worst investment ever. And since no one goes into their worst investment thinking it will be. Tell us a bit about the circumstances leading up to it, then tell us your story. Great.

Donald Cohen 19:22
Well, basically, I've only had one job and my wife I worked in a grocery store from the time I was 15 to 18. And actually, my mother got me the job that I didn't even know I was going to work and I stayed there long enough to be the number one Packer I started at 17th. And I reason I did that, as my friend went to University of Michigan and I went to Wayne State University. So when I got on a college, nobody wanted me and anybody who did want me, I don't want them. So I decided if no one wants me, I'll take me. You know, and I opened up a little tool store in Ferndale, Michigan. In and overtime and everybody laughed at me because you know, in the 70s if you went to college, I mean, there was like something in Detroit, every automaker was hiring. So when you become an entrepreneur back then it was really aligned with misfit, right or don't fit in and they were right in that respect. I made $50 a week for the first year. By the second year, I had bought the building the restaurant next door, and I was living in a great high rise with a new car. And that's what short term pain for long term game was, is making 50 bucks a week and let everything live in the business. So anyways, after four years of being pretty successful, sold a business sold, sold the building. And me and my girlfriend who had been together seven years, she hadn't had enough of Detroit to me too. So we decided, hey, let's get married and take a year and go around the Sunbelt. So anyways, we got married in Vegas, it was just me and her the whole thing costs 100 bucks. And it was a donation even. And we got to Denver, I got a real estate license, she got a teaching certificate. And because of my background and tools, I decided to look at tool stores. And one night I came home and I said to and I said gotta get back into business. And she said you only been in this business a few days. Give it a couple of years. No, we'll do both, right? I can do real estate, I can do this. You can do that. Together, we can do everything. And when you're in your 20s he Oh, no, nothing. Yeah, you believe it. So the only thing we really had was my new Buick Park Avenue limited. And I think it was worth about 910 grand. It took me five banks to get a car loan by my car. And it was only a reason I was successful. And I think this is good information for everybody. Is the only good thing about getting rejected. I would always say what was it that I was missing? What could I have done differently? Right? I understand you're not going to loan me the money. But you know, I'd like to know where I'm coming up short. So maybe you know, I can work on it. By the fifth banker. I had had all those questions answered. Right. So I got the loan,

Andrew Stotz 22:20
the six, the six was just a setup, boom, go right in and get into it. But it showed me

Donald Cohen 22:25
that that failure isn't final. Yep. Right. You don't lose until you quit. And then you got to have to score up as long as the game plays. You know, who knows, they say a chair in a chip or something. So we set up, you know, this is we buy a dog, it was just me and my wife and we bought this little French poodle, and we named him Rocky after the mountains. So now the day of reckoning is we opened a store in Detroit I had an ad that was killer would bring them in. And I so I'm just going to use the same ad same inventory. And adjust happened. It was my birthday. It was a Friday on December 8. And we're just married my wife makes us beautiful chocolate cake. And we're going to celebrate my birthday and opening of the store all on the same day. And my wife's vacuuming and the dogs barking. It's like getting close to openers. I know. Cut it down. We got people coming, we got to be ready. The whole day no one shows up. Everything in the world, every family member when I left Detroit for Denver, who said Who do you know they are? What do you know there? Why would you leave a good business and all your friends and family to go to somewhere like that? Right? And that is ringing in my ears. And I said you know, then we got to eat the chocolate cake. You're choking on it, you know? And all this happiness in the morning turned into Wow. You know, and I said, well, first day, it just ran a newspapers were a new business. Nobody knows us. Next day, same thing, then, and the next day, the only people came in were the competition. The check us out. And everybody left said I don't know what you're doing here, but it ain't gonna work. This ain't Detroit. Right? You're coming from an auto town and they were right. I was coming from blue collar to Denver. So after about two weeks of nobody coming in, and now you see we've got bills, right, we signed a lease. So now rents come and do we only had 10 grand five went into fixtures and five went into inventory. So after three weeks, and now it's Christmas and a competitor from Detroit shows up with a bigger store. And I'm choking. So I said listen, that's why I said let's just close for a few weeks because no one's even knows we exist. No one's gonna miss us. And let's put our heads together here, right. And meanwhile, I'm thinking I'm thinking nothing's coming up. I even bought a little tape recorder when those little micro recorders, and I saw buy one of these. So anytime a good idea, I'll put it down here. And actually I came out with a partner who I was partners in Detroit, and he's going through the same misery, right? He put his car up too. And I said, Well, let's do wholesale open to the public. And I said, we'll get some paint, we'll paint the windows, and we'll make it look more like a warehouse look. So we all got our paint brushes. And I said, No, that's not gonna work. Forget the app. So we bought the paint, we never used it. So you know, you're sitting there. And you think what it when you're not used to absolute failure. It's soul wrenching. It's brutal. You know, you go home at night. And you want to believe when you wake up, what you're what the problem is, is not going to be there. And everything's on the line, or Mr.

Andrew Stotz 26:16
Economics is relentless, when he comes knocking on your door, well, that's

Donald Cohen 26:21
the thing. You know, that's why with LinkedIn, a lot of people don't have bills don't have rent, so they don't feel they got to do something to pay for something. So you know what they are story. You know, what happened is, and I think this is what people can use, when the business doesn't fit you, you need to fit the business. Right? So if all it does is all it does, then that's all you can work with. Right? It can't be responsible for things that it's not responsible for. So what I finally did, is I called a friend in Indianapolis. And that's another lesson make sure you have good friends. Yeah. Right. And his name was Don. And I said, Don, here's my situation. I came into this town thinking it was Detroit. And it isn't. And I was trying to sell air tools, electric tools, real high end stuff. And I said, I got one impact wrench that I got $2,000 worth of. Can you send me anything? screwdrivers, vices, bench grinders? Whatever? Because here at a certain point in business, it's a cash flow issue. Yeah, profitability, not an issue. You got to pay bills? Yep. Right. So I decided, What can I cash in the fastest? And anyways, he sent me a load of this stuff. And my wife says, What are you doing? And I said, we're gonna put it all in a cost. Because of a can sell a cost. We're done anyways. But if it sells a cost, we got 2000 bucks to invest. And I made it three days only open to the public, because it took me four days to restock. Right? So it was Friday, Saturday and Sunday wholesale to the public. And a funny thing I did you think these ways is people would buy like a socket set. And on the way out, you would say, you're not going to use the box, I'll take it from you. And a lot of times, what do you want a box for someone just, you know, take it so you don't have to throw it away. I take that empty box and put it right behind a full box. And now it looks like I got two of those items in it and you start putting your name on cards, anybody that comes in, you'd stay with them until the next person comes in, you find out is there some way they can refer business? Can they teach you something about the market? So you know, I think the lesson is start where you are with what you have, you know, be the start before you're ready.

Andrew Stotz 28:58
And what happened with that business.

Donald Cohen 29:02
Their business went wild. Because that week that I put the ad in, I sold out now and I kept selling out but here's what I did. The timeframe between Indianapolis and the cost of freight especially on vices events were significant. Yep. So I found a local warehouse that I go in with a shopping cart. And I pick out two vise grip three channel lock I remember I bought a compressor for $200. I looked at it for six months until I sold it and I couldn't believe it and I ended up buying another one anyways the next day, but it just took off. So I went from three days a week in two months to seven days a week. I went and three months to a second location. Within a year I had a third location. In the fourth year I got a warehouse with a warehouse location. And before all was said and done, I was an inc 500 company three years in a row, I generated over $200 million in sales. From that I became a regional and national company I'd stores in Milwaukee. Then I got into mail order. And then from there, I pivoted into online and did another 200 million in sales with Amazon and Walmart. So if it wasn't for perseverance, taking responsibility, and I'll tell you one thing, that's a good thing, if you had if you burned your boats, and there is no retreat, you live bad experience. There's no way you can walk away from it, you'll find ways. And what I learned is, and I did a lot of turnarounds to, you know, after that, is you make a decision and a commitment that I said to myself, What do you want to do? And then I said, Well, what are you willing to do to do it? And if I decided that was it, there was no second guessing. I was doing things I didn't want to do was uncomfortable doing but knew was necessary to do. And it's funny when you clear the path, and you get to a really strong base. And I think that's the thing is come inside and build strength inside. Banish fear, fear, fear is your worst ingredient in this whole thing. Because you don't want to think what if it doesn't, you want to keep thinking what if it does? And how not only what if? What do I do today? Little things done, right? compounded over time are huge. And I think that's important. And I want to say to everybody, There is greatness in all of you. You just have to find ways to pull it out. You know, honestly, because I'm a nothing special. I have to say that. And I know people have done really well say that. And because it's honest about it, is of I can do it. Anybody can do it. If you do the disciplines, if you pace yourself, if you become your own best friend, you know, and if you have fun, and I know it's a hard thing to do during adversity, to have fun. But that takes the you know, the pain out of it. Yep, you know,

Andrew Stotz 32:31
it would be awful if it wasn't fun. Ladies and gentlemen, if you want to hear another story about business failure, and eventual success in Colorado, also go to Episode 412. That's Weldon long. And his title of his episode is sell your way out of financial trouble. And there's a lot of parallels here. So let me ask you, Donald, based on what you learned from this story, and what you continue to learn what one action would you recommend our listeners take to avoid suffering the same fate?

Donald Cohen 33:08
I would say have a plan. You know, I believe I was a little ambitious and over enthusiastic, and I think have a plan, put it this way. Anything you can put in writing becomes powerful. Because if you have a chance to look at it, and you play with it and add and subtract. Pretty soon you decide, hey, this is where this is going to go. And if it's where you want it to be, then you're on your way.

Andrew Stotz 33:35
So don't just jump into it. Yeah, I

Donald Cohen 33:38
I think a strategy and have what I would consider an informal board of directors, right? Built a group, whether it's three, four or five. And LinkedIn is an absolutely wonderful place to get advice. You know, there's a saying if you want money, ask for advice. If you want advice, ask for money. And I think that, you know, most people would be surprised if they reached out in a in a quality way. And say, Hey, I admire what you're doing. I could use a little this or a little that, or see people like yourself, you know, be the builder. Yep. You know, be the proactive player. And I think that's key is always take action. Don't sit around think, you know, if you're in trouble. You know, that's the time to start moving. Stop. Start talking. But here's the other thing too, is there are no outcomes. Everything in life is a continuum. Right? So if someone says by Friday, something has to happen. Well, Saturday is going to show up and what's going to happen that right so don't put these unnecessary boundaries, deadlines, you know, and flow with it. And here's the thing. I always tell people, either you win or you learn, you never lose unless you quit and then like I said, So you got to get up to score and find strength than others. And I think if you have family, if you have friends, if you have organizations, you know, make yourself available to them. So it, like I say, it's there. It's an underserved, underdeveloped opportunity, and I am available for the sole purpose is to get you from zero to 60 a lot faster, and get you winning, right? Because if you're got the right attitude, if you got the right skill sets, and if you're taking action, then it comes down to what do you have to offer? And do? Are you the kind of person people want to learn from and to collaborate with?

Andrew Stotz 35:46
Fantastic, Alright, last question, what is your number one goal for the next 12 months?

Donald Cohen 35:54
Continue to accelerate the path I'm on? I believe i beta tested it. I experience it every Wednesday because I facilitate it. And what's so cool about it, it makes me accountable for the next Wednesday, I got to show up with something to pick up. Right. And I got to continue to build value. And what I found about LinkedIn and a lot of other elements like it is that everything ripples, right? You don't just drop a pebble in the lake and it falls down it spreads. Yep. And my goal is to help people, you know, is to leave the log pile bigger and I found it, you know, being able to get people who send gratifying sincere, like, if you didn't tell me this, I wouldn't have done it, or I followed you and it worked. And I dare yourself to trust yourself to trust yourself. So take take an action that you might think is is outrageous, but you know, there's a saying, if you're not working on the edge, you're taking up too much space, you know, really lean into things, you know, immerse yourself see how much it is and you'll find out very little resistance. Oh, yeah, well, I would say is that,

Andrew Stotz 37:15
okay, listeners, there you have it. Another story of loss to keep you winning. Remember to go to my worst investment ever.com and join our Facebook group to connect with our community of guests and fellow listeners. As we conclude Donal, I want to thank you again for coming on the show. And on behalf of a Stotz Academy, I hereby award you alumni status for turning your worst investment ever into your best teaching moment. Do you have any parting words for the audience?

Donald Cohen 37:46
Well, first of all, I want to thank Andrew, I think it's a fabulous show. You know, I just from being on it. And really, Andrew bringing out the best in me and my story and facilitating the interaction we have today. And what I hope is people take this and follow it. This is all great advice. There's a lot of wonderful nuggets. And I'm available. You know, I'm on LinkedIn. Like I say Don Cohen, you can go to Dan Cohen consulting.com and see all my offers. And I want to hear your story. You know, I enjoy listening. As I'm getting older more than I am talking so yeah, I invite all of you to reach for the stars. And reach out to me if I can help in any way.

Andrew Stotz 38:40
And Donald is one of those stars ladies and gentlemen and we will have the links in the show notes. You can go there or you can just go to LinkedIn and type in Donald Cohen co h e n. Ladies and gentlemen, that's a wrap on another great story to help us create grow and protect our well fellow risk takers. This is your worst podcast hose Andrew Stotz saying. I'll see you on the upside.


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About the show & host, Andrew Stotz

Welcome to My Worst Investment Ever podcast hosted by Your Worst Podcast Host, Andrew Stotz, where you will hear stories of loss to keep you winning. In our community, we know that to win in investing you must take the risk, but to win big, you’ve got to reduce it.

Your Worst Podcast Host, Andrew Stotz, Ph.D., CFA, is also the CEO of A. Stotz Investment Research and A. Stotz Academy, which helps people create, grow, measure, and protect their wealth.

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