Ep342: Tyron Giuliani – Past Success Does Not Guarantee Future Success

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Quick take

BIO: Tyron Giuliani is an Australian entrepreneur who moved to Tokyo on a whim, where he went on to work with 67 Fortune 500 companies to build their management teams in Asia. He hosted Vice President Al Gore in Japan after Gore won his Nobel Peace Prize.

STORY: Tyron got introduced to two celebrity business moguls by his big shot CFO friend. The two were starting a new company and asked Tyron to invest. He said yes without understanding what he was getting himself into. The two partners did not see eye-to-eye businesswise, leading to the company’s death before it even got off the ground. Tyron lost $300,000 in the process.

LEARNING: Don’t let ego mislead you into getting into a bad investment. Do not be blinded by the upside; let an expert do your due diligence for you before you invest.


“Unless you truly know what you’re doing, have another person’s eyes look at your deals.”

Tyron Giuliani


Guest profile

Tyron Giuliani is an Australian entrepreneur, but after being injured and suffering a permanent disability while in the Australian Army, he left Australia on a whim and moved to Tokyo, Japan.

He had one suitcase, no friends, no family, and no Japanese language skills whatsoever.

Fast forward 22 years and he is still there, speaks Japanese like a 3-year-old, but has co-founded, founded, and partnered in three 7-to-8 figure businesses.

He started his first business servicing weddings as an ordained minister, and that business provides wedding dresses to over 420 weddings a month.

To working with 67 Fortune 500 companies to build their management teams in Asia, hosting Vice President Al Gore in Japan after winning his Nobel Peace prize, to opening a K-pop event space in Tokyo.

And since 2017 coaching other B2B business owners his unique methods of transforming LinkedIn from a stale, resume profile approach to recreating your own personal mini-website in LinkedIn and using a sales funnel there to land clients.

Worst investment ever

When Tyron first went to Japan, he started out teaching English. He soon realized that the country had a lot of potential, and so he was always on the look for opportunities.

Tyron met a guy who was a CFO of a very famous Italian luxury brand, and they became good friends.

Fast forward many years, Tyron was a partner in a recruitment firm. He got in contact again with his friend. At the time, he was the CFO of Virgin Cinemas in Japan, and he was friends with Richard Branson and was quite a well-known guy.

Investing in the who is who in business

Tyron later got a call from his CFO friend saying that he had an investment opportunity for him. Knowing how much influence his friend had, Tyron was indeed interested in the opportunity. He met with the CFO, and he introduced him to his old boss, who was a big shot in the business world. He had partnered with an award-winning creative director. Investing in two big shots sounded like a good plan. Tyron was too excited to have been considered for this opportunity.

The two guys were starting a nutraceutical company, and the plan was to get it to $300 million. Tyron was entirely sold to the idea, and so he invested $300,000 into the company. The two founders’ previous success blinded him, and he believed they would turn the company over in probably six months.

Not as promising as it looked

Things did not go as Tyron had predicted. The two partners were burning through the cash, and they kept clashing about how to do things. One was very much about testing, while the other was about creativity.

Tyron kept the faith, and he believed that the two partners would sort this out and make it work. But he never got involved. He never asked why progress was so slow or what the plan was. Tyron was just happy to be sitting at the big boys’ table.

Running out of money and business

The partners blew through all the money they had. They decided to get a round of funding, but as they went out to look for investors, the global financial crisis hit.

All the investments dried up; the partners could not work together as much as they were friends at the start. They just closed and ceased operation. And there was Tyron with $300,000, now worth zero. That was a kick in the guts. Had he put that same money in Amazon stock, it would be worth $19 million today.

Lessons learned

Don’t let ego mislead you into getting into a bad investment

Do not let the thrill of hitting it big get in the way of making sound investment decisions.

Seek advice from an expert before you invest

If you are not an expert in the area you are investing in, find someone to do the research and due diligence for you.

Andrew’s takeaways

Do not be blinded by the upside

Look at everybody and everything equally. Do not trust any situation with your money blindly. Ensure that you do all the necessary research because there is a lot to look into before you give anybody your money.

You have the right to know anything about your investment

When it comes to your money and your life, you have a right to ask questions. When investing in anything, ask as many questions about it as you want until you are satisfied that you know everything that you need to know.

Failure in business is not illegal

If you find yourself in a situation where your business is falling apart, and you’ve got to exit it, just do it without turning to fraud or anything illegal. Be honest with the situation. If you started a business, did your best, and it did not work out, know that this is normal; it happens to the best of us.

Actionable advice

Have two extra sets of eyes that are not involved in the deal to do the due diligence and give you an assessment.

No. 1 goal for the next 12 months

Tyron’s number one goal for the next 12 months is to bring three to five staffing agencies together, consolidate them into one, make it better, and then sell it a year or two later for a nice figure.

Parting words


“Set aside your ego and know that if a deal looks too good to be true, it is probably. Always get someone to look over stuff for you.”

Tyron Giuliani


Read full transcript

Andrew Stotz 00:02
Hello fellow risk takers and welcome to my worst investment ever stories of loss to keep you winning in our community. We know that winning investing, you must take risk, but to win big, you've got to reduce it. And I bet you're exposed to investment risk right now. To reduce it, go to my worst investment ever.com and download the risk reduction checklist I've made specifically for you. Based on the lessons I've learned from all of my guests, fellow risk takers, this is your worst podcast host Andrew Stotz, from a Stotz Academy, and I'm here with featured guests tyronn Giuliani tyronn. Are you ready to rock?

Tyron Giuliani 00:41
I am excited to embarrass myself.

Andrew Stotz 00:46
Well, talking about losses in favor and mistakes is not necessarily embarrassing. It's an important aspect to teaching and learning. So let me introduce you to the audience. tyronn is an Australian entrepreneur, but after being injured, and suffering a permanent disability while in the Australian Army, he left Australia on a whim and moved to Tokyo, Japan. He had one suitcase, no friends, no family, and no Japanese language skills at all. Fast forward 22 years and he's still there, speaks Japanese like a three year old but has co founded founded in Portland in three, seven and eight figure businesses. He started his first business servicing wedding weddings as an ordained minister. And that business provides wedding dresses now to over 420 weddings a month. Then, he also works with 67 fortune 500 companies to build their management teams in Asia. Hosting, he also hosted Vice President Al Gore in Japan after winning his Nobel prize to opening a capon k pop event space in Tokyo. And since 2017, coaching other b2b business owners his unique method of transforming LinkedIn from a stale revs relata easy for me to say resume profile approach to recreating your own personal mini website in LinkedIn. And using a sales funnel there that land clients. Oh, my goodness. tyronn. Take a minute and filling in further tidbits about your life.

Tyron Giuliani 02:29
Yeah, thanks, Andrew. Great credit insurance. So yeah, based here since 1998. So I've seen a heap of changes. And, you know, my life here is pretty good. I can't complain after, you know, one suitcase. The last time I moved apartments, I needed two tracks. So I went from one suitcase to two tracks. My Japanese is Yeah, is that a three year old level? And the reason I know that is because my three year old speaks better Japanese and I. And I still to this day, 22 years later, I still don't like sushi. So I'm a I'm a you know, one of those foreigners here that may be on the outside, you can look at and think well, he doesn't like he doesn't like sushi doesn't like it doesn't speak Japanese. What does he do there? And why is he still there, it's because I love the place. And I've just fell in love with the people I've traveled with the society. And the country is just offered so much opportunity to me that in times of trouble that we see now around the world and, and uncertainty being in a society where they respect one another so much, it's just a great place to live. So you know, I'm going to be permanent here at least, you know, be six months a year for the rest of my life, I'll definitely be out of Japan. So yeah, context to why I'm still here, I guess.

Andrew Stotz 03:53
And when you think about your life, I mean, I can imagine that a lot of the listeners, you know, are trying to figure out like, they're trying to visualize what life is like living there. I mean, I I know in Thailand, kind of what my life's like. And I feel the same way about Thailand and Thai people. But I know that my life, my daily life and how my life goes here is going to be very different than if I was in your shoes. Just tell us, you know, a day in the life kind of perspective of what it's like for you living in Japan and what you like,

Tyron Giuliani 04:22
yeah, I think like any, when you've been in a location for any length of time, you know, you get into routine and your life becomes you know, I'd probably be doing the same stuff as I'm doing every day just in any location around the world because pretty much I work from my home office, and you know, pick my kids up from school, they get delivered to my house. And you know, I think the general normal everyday life is pretty similar for most folks in developed markets. Where the difference is, is as soon as I walk out of my door, I'm still even after 22 years. I'm still enough Foreign environment, you know, I'm in the minority now, you know, I'm the white guy walking down the street, and then one around me is Japanese. So, you know, I still get kind of preferential treatment, because here in Japan, they like to, you know, get to Japan, they, they'd like to go out of their way to make them feel comfortable. So even though they don't know I've been here 22 years, I still get special treatment, I still get kind of looked after people will be more patient people. So you know, for me, it's being outside, still having that feeling of being a little bit special, which is kind of selfish, but it's kind of nice. getting away with things that maybe you probably wouldn't be able to get away with. As a Japanese person. I mean, I'm gonna do crazy stuff and break the norms of society, but you don't have to follow all the rules. So I kind of get all the benefits of this awesome society. And if I make a mistake, or do something a little off, no one's gonna, you know, worry about it. But he's foreigner, it's okay, he can do that. So that's, that's my everyday and, you know, even after 22 years, I'm still learning something new every day. Because how I see myself now as I'm like, a 22 year old Japanese person, right? So just like someone who's 22, you still got so much to learn in your life? Well, I'm at the same stage. I'm learning that, you know, Nursery Rhymes now in Japanese. And I'm learning stories that, you know, my wife's telling my kids that I probably should have learnt when I was 16 in Japan, and now I'm learning it 22 in Japan. So, you know, it's, that's the layer that I really love is that I'm constantly learning something new, every single day. So there's always that fresh experience of Oh, I didn't know that. Oh, that's different. So that's what I love about it. And that's, that's the difference is constant learning.

Andrew Stotz 06:55
I know that feeling in Thailand. In fact, just before this call, I had a meeting with the lawyer, and he was speaking in Thai to me. So we were going through things and I realized, geez, I don't know much. I don't know the vocabulary of legal, you know, the legal area. I know, the financial and accounting vocabulary to some extent, but then it's like, okay, that's a whole new area. Right. Now, I just wanted to ask you some questions about LinkedIn, because I know, a lot of my listeners are professionals who do want to get more business or they want to take advantage of what's out there with LinkedIn, they know, they know what it is, they know, there's something out there that they could be doing. And they just don't know, kind of what's the first second third step to do. I wonder if you could just give some of your thoughts about what you do and what you know about LinkedIn?

Tyron Giuliani 07:45
Yeah, for sure. So for me, you know that LinkedIn was a really powerful tool, because, you know, one of the business where as a partner was in executive recruitment, so we used it actually accounted for about 81% of our revenue came off the platform, we sourced our clients, we sourced our candidates all off the platform. And that in that translated multi millions every single year, organically free, right, so that's awesome. Your cost to acquire a client is zero. While great do that all day. What I've seen on LinkedIn, it is absolutely transformed. I've been there since 2004. And even in the last two, three years has gone through a transformation. A lot of people are resistant to this, but really, and this term, some people who say it's not like this, but it has become Facebook in a suit. That's what it is. And as much as people it's not, it's not 80s, people want to go into LinkedIn. And the primary thing is they want to be entertained, right? So the idea of you going in there and posting how tos, and sharing articles from business, magazines, Ababa, that's long gone, that's five years ago, we're not there anymore. So you have to come with approach. And if you're going to put content out there, there's got to be an entertainment value to it has to be primarily entertaining and secondary. Yeah, maybe educational. But it's also seeing LinkedIn as a funnel. If you try to do one activity on LinkedIn and trying to make money from it, you're just not. And there's really five elements is the profile. If you've got a resume, if you own a business, and you're trying to get clients, why do you have a resume is your profile? Because what's your resume used for getting a job? What are you trying to do get clients, so you're using the wrong tool for the task at hand. And I recommend transforming profiles more into like landing pages, where we use as experience sections to showcase our key services. We talk to our client. So that's the first part is your profile is gonna look different. It has to inform the reader about them about what you can do for them, how others that have used you. The next thing outreach, you've got to do outreach. A lot of people don't want to do outreach. The problem they don't do outreach is because the way they do it is horrible, but it's horrible people you know, they forget the anatomy of a conversation when we meet someone at a networking event, imagine if I walked up to you you are wearing a pink suit. The first thing I would say is, well, Andrew, love that pink suit. Why are you wearing that? I'd ask you something about you. Now, if I walked up to you at a networking event, you're in a pink suit. And I use LinkedIn language. This is what it looks like. Hi, Andrew. I'm Tyron. I'm the LinkedIn guy. And I provide these services. If you're interested. Here's my calendar, would you like a book? You're standing there in the pink suit? And I haven't seen it like crazy, right. But that's what people do on LinkedIn. So it's about putting in an outreach that is actually using the way we speak in real life, which is question answer question, question, opinion, right? There's a there's a, there's a format the way we speak. So it's emulating that in real life. And then the third, and fourth and fifth part is what drives the inbound, which is doing content, nurture, and engagement. And there's strategies for that, that allows you to stay top of mind of people that allow you to engage and show yourself as a thought leader that attracts people to you. And it's, it's putting all of that then in a workflow process. So literally every day, when you turn on LinkedIn, you're not there reading articles about Steve Jobs, turtleneck sweaters, you're going in there, you're executing your plan, and then you're getting off with a result. So it's really about if you're not doing direct outreach, if you're not doing nurturing inside the inbox, because you've got to remember that it's called messenger. Now, it's not called an inbox. When someone messages you on LinkedIn, there's that big red dot above messenger. Have you ever not open that and never always open it? You see it, you open it? Well, you open your inbox this morning, on your normal email, how many of you just like delete, delete, delete, like, Oh, I subscribe, I didn't even bother. Well, right, where's the power, LinkedIn has so much power now. So if you're not utilizing that, and putting in campaigns, to nurture people, if you're not putting content out, and your content can't be just business business business, it should be swapped, it should be personal, personal, personal, personal, then a business post, then personal personal, because people won't care about your business posts, until they care about you, as a human first, as simple as that. So you've got a switching mentality, come around by personal vulnerability, learning points, or in storytelling format, and get away from just doing business posts that just doesn't resonate on LinkedIn anymore. And then engaging on other people's stuff. And when you put all that together, that's what produces money on LinkedIn.

Andrew Stotz 12:29
It's interesting, because I occasionally will post something about my mom. And you know, because we live together here in Thailand, and you know, our coffee time or, you know, make sure, no, but I always try to tie it back into work to some extent, to say, you know, make sure you don't, you know, we're here on LinkedIn, working our butts off, to try to be successful and grow our businesses, but don't forget to spend time with your mom or with your family, or, you know, so I think, you know, and I noticed that people really, they get it, they get they, they respond to it, they get inspired by it. So you know, if for those people that are like, they're kind of nervous about Facebook, for in a suit, maybe one of the ways to do it is to try to tie one of your non business activities into a post, like your daily exercise or your nutrition and how that helps you. And by doing that, you know, you're bringing value to people, but it's also kind of bringing people into your life. Does that make sense?

Tyron Giuliani 13:29
Absolutely. You will find if you and I have a tool that analyzes all my posts on LinkedIn, and then I can see the engagement levels, it is the personal posts that went out five x 10. x on business posts, it just is,

Andrew Stotz 13:43
yeah, I just wrote, we have the CFA exam that just happened and people got their results. And I got my CFA many years ago, and I was president of CFA society in Thailand, but I wrote a post called, you know, to the losers. And I talked about how I didn't pass the first time, you know, and that it's about the perseverance and all that. And I know that that definitely got a lot of inspiration. I know, there's a lot of people that didn't pass the exam, and they were looking for something like that, because they couldn't go out and say I failed, whereas everybody else was posting that they passed. Well, you know, that that type of post is exciting, and everybody's gonna cheer that on, but the majority of people probably aren't passing. So you know, that type of share. Let me just ask you one question. For those listeners that say, I think I really need some help on LinkedIn. What's the best way for them to get in touch with you? I'm guessing,

Tyron Giuliani 14:37
well, the good thing I'm there any Tyron Giuliani in the world. So if you put Tyron Tyr in Giuliani, GIU, Li and I in LinkedIn, I will come up number one, even if you put anything on Google, I'll come up number one and just just message me on LinkedIn. Right now I'll be able to help.

Andrew Stotz 14:55
Yep. Okay, so now it's time to share your work. Worst investment ever. And since no one ever goes into their worst investment thinking it will be. Tell us a bit about the circumstances leading up to it. And then tell us your story.

Tyron Giuliani 15:09
Yeah, thanks for that. Andrew, look, you know, as I said earlier, off air, it was so hard to choose which, which worst investment was the worst. And I settled on this one. And I guess for people that have been in entrepreneur, or entrepreneur endeavors for any length of time, the reality is, you're gonna have multiple, you just will. And this is what separates the winners from the losers is that regardless of when you make a mistake, you keep you don't quit, you just don't quit, you just come back, you try again. You try again, you try again. And that's what helps you win. My biggest, a worst investment ever. And it's it's a it's a first just by a little bit of my second worst investment really came down to a couple of things. And it's all connected to all my life in Japan, which is really interesting. So when I first became Japan, the first thing I was doing was teaching English I got out of the army as an army officer. I came here just on a whim just to like get out of being disabled and all the rubbish that was surrounding it. And I got a job from Australia to teaching here in Japan, as soon as I got here, I realized the potential and how much money was here and how many people were here. 30 million people in one city, the population of Australia all in one place. I like this so much money at what am I doing. And I met a guy who was a CFO of a very, very famous Italian luxury brand company. I won't say the name, but they had black color, and might rhyme with Radha and I met the CFO, and he became a good friend. And Fast Forward many years, I was a partner in recruitment firm. And we got in contact again with him. And he was then the CFO of virgin virgin cinemas here. And there was a really interesting time in Japan, cinemas in Japan were really old fun, you know, old school, really, it was a horrible industry actually in the cinemas were yucky and just not good at all. And this guy, who was the president of virgin cinema, created the cinemas in Japan like bought virgin cinema, and recreated and did a fantastic job and did an exit was friends with Richard Branson, and was quite a well known guy. So my CFO was that was, you know, the right hand man for the CEO of that. So we A few years later, I get a call from my CFO made and is I got an investment opportunity. I'm like, cool, because I'd been making some good money as a recruiter. And I was feeling pretty good about myself. This is one of the lessons we'll talk about. But ego was a big thing for me. And I was feeling like the big man, I was late 20s. And I made you know, over a million bucks in recruiting. So I was like, Well, I'm this I'm that. And I met with the CFO. And he introduced me to his old boss and his old boss, who I knew as it like, not a celebrity, but a business celebrity, because you know, he brought virgin to Japan, he convinced Sir Richard Branson to give him you know, the rights of doing virgin. And I met with him. And he had an investment opportunity. He had partnered up with an Emmy Award winning creative director who was also I had already known of, because he had sold a company and Nixon for about 40 million or so to one of the big advertising agencies, and I was a recruiter for the advertising industry. So I'm like, cool. I've got this is a new company, and it was a natural cuticles company, mattress medical. So this is a kind of up and coming area, it's pretty good. This is about 2007 or so around, but this is pretty good. They're like, we're standing and nutraceutical company, and we're gonna make it a $300 million company. That is our goal. We want to get to $300 million. We're going to be worldwide we're going to be blah, blah, blah. And I was just like, this is awesome. Like, yeah, this is the grand floor. We're putting in a couple million bucks he needs and blah, blah, blah. It's me as the president so you know, he's already done an exit. He was trusted by Richard Branson. And I've got the other guy who's an Emmy Award winning who's done an exit. So that guy's gonna do the creative. That guy's got to do the operational, prim together. Who can't see that is magic. Well, the investment time, let's invest like okay, well go fully in his $300,000 pure on. So I invested $200,000 and thinking cool, this is gonna turn into 100 this guy turned into millions for me and you know, was really blinded by the upside just blinded by the upside and blinded by that the success of the two founders based on their previous experiences very quickly, very quickly after doing that, probably six months in or whatever, it became very evident that the burn through of the cash was pretty high that one of the partners was very, very, was very much about testing, testing, testing, testing, testing. And one of them was more of the creative. And there was that constant conflict about like, just get stuff done. Like sometimes you got to pull the trigger. And, and I could see that they were burning cash at a real high, right. And they developed some beautiful creative stuff. So I was like, This is cool. There was a big gap missing there wasn't doing anything online and fair enough, back then it wasn't so popular. If I fast forward today and launch that business. Now man, this would be a hit absolutely would be bizarre to do it online or make or create funnels and would be awesome. But I could see that there was it just wasn't going right. And then but I kind of left it. I didn't kind of buddy and I just saw because they were, you know, way above where I had been. So I was like, okay, they'll kind of sort this out, this will kind of work. And I just kind of watched it and I didn't participate. And I didn't, I didn't feel like I had a voice. You know, and when I got the investment sheet, I saw my percentage was only worth 1%. And it just, and I kind of let it slide. And, you know, I was I didn't ask questions. And I didn't I wasn't curious. I I thought this was my chair at the big boys table. And that I could kind of go on their on their coattails. And I just let it kind of run. And very quickly around the money. And we thought, okay, we'll go and get a round of funding because they had the credit. They've done some testing, and they were testing on like late night TV shops and stuff like that. So they're getting all the numbers, and he was waiting for that perfect sweet spot. And like, Okay, great, it's good. Now let's just hammer let's get it out into the media. Now these days, and you do online with that budget, man with that budget that we use, Holy moly, it'd be a whole different ballgame. But they ran out? Well, the problem is when we started going from money, and we're looking at other companies to invest in and there was interest, global financial crisis hit. So it was a perfect storm of all the testing and all the prep, getting ready to get ready was done. And then all the cash dried up. All the investment dried up, the partners could not work together as much as they were friends at the start by the end. They just could not work together. And they just closed, they just ceased operation. And there I was, with 300,000 bucks, now worth zero. And that was a kick in the guts. And of course, I was embarrassed by it. And you know, I didn't tell my wife about it probably like, three years after. So I carried it as well, because then she asked Oh, did you invest like that? $200,000 you know, lucky I had other money, but it's still a nice chunk of them. Like because she'd given me 100,000 to invest in some other stuff. And I'd taken that and put it in that as well. So she's like, Where is that? Like, well, it's gone. And she's like, Ha, but bless her cotton socks. She just said, Well, look, you were doing it. Because you know what you knew? What you know, what you were trying to do was for the betterment of the family. So, you know this happened. But at the end of the day, there's a lot of fault on me, because at the same time, it was an untested, unproven, you know, I bought into a concept I bought into an idea, which I never would do again, if I put that same money in Amazon stock to know how much it would be worth today. $19 million dollars. Wow. $19 million. Instead, I got goose eggs.

Andrew Stotz 24:17
And you can you remember, like the day that you realized you'd lost it all?

Tyron Giuliani 24:23
Yeah, I can. Because, you know, it came viral. I was getting these emails back and forth. And I started questioning stuff like okay, what's happening and like, it was very and big us kind of messages back and then I just hate Alright, let's call it out. What, you know, are you running? Or have you stopped? What is the deal? Just yes or no, literally, it came down to a yes or no. And it was like, Yes, you're right. were stopped to like, and one of the partners said, Look, I'll try to make you whole again, which I thought he would and he didn't in the the main one who I had so much trust in Just like abandoned or responsible and fair enough, you know, it's a company I was, you know, you invest. However, you know, they came to Japan looking for investors, they put, you know, he used and leveraged his name and stuff. So you know, he solid his reputation forever. So, you know from Yes, he had a great success story in the past, but now I wouldn't touch anything with a bargepole. And if I'm seeing if anyone said to me, I heard this guy is now doing this. I'll be telling them like, No, no, I don't want to, you know, never want to talk bad about anyone. But the way they exceeded as well was really poor. Yep, that's me. I didn't mind things fail. You know, I didn't mind you invest in something, you know, there's a risk. But the way they did it was really, really bad for So yeah, that's, that was worse.

Andrew Stotz 25:52
Yeah. So how would you summarize the lessons that you learn? First seeing ego,

Tyron Giuliani 25:57
my ego dominant, I wanted to be the big man, when I hit 1000 bucks, that's nothing to me, you're sure who you are. So I was, and I was showing off in front of my CFO, mate, you know, because he was investing as well. But he could only get 100,000 I went big, like, I got 1000 to invest. So it was truly eager. And back then the money, it seemed like it wasn't gonna stop. Like, I was making money. And it was kind of, I don't wanna say easy, because it's not huge money, like, you know, we see these multimillionaires, but it was nice being young 20s in a mid 20s. With, you know, in a 401k, I'm the big man meeting with former CEOs of you know, these global brands and stuff. So ego, ego, ego. Now the thing was lack of knowledge, like, I just had no knowledge really of, and I didn't ask the right questions at all, like, what would the image when would I get it back in a, you know, what, what does this investment represent in your business? I mean, it was just looking back on, there's such a lack of questioning such a lack of knowledge about investing in a private company. And understanding early stage companies and where they are. It, you know, it so anyone that is listening, who is a young person looking at their first investment, unless you truly know what you're doing. You know, you don't have to be that the practitioner. But know the questions. Have another person's eyes look at it, you know, have a second third set of eyes, fourth set of eyes like, yeah, I had my maid who was a CFO of a famous brand. But even he was like, probably, you know, because he's former boss and everything he's feeling and this boss was a younger white shark. I think we both were like blown away. We have this opportunity. So I, you know, I didn't do that. I didn't have a second. I didn't have anyone connected to the deal. I mean, I didn't have anyone not connected to the deal. Check it out.

Yep. Okay,

Tyron Giuliani 28:09
I should have done that. So ego, lack of knowledge, lack of curiosity. Images. Yep, yep, resulted in what happened.

Andrew Stotz 28:19
So let me summarize what I took away from it. First of all, after interviewing so many people, I've come up with six common mistakes. And I would say two of them probably were at play here. First one is failed to do their own research. So there's a lot to look into before you give anybody any money. And the second one, I would say, is probably misplaced trust. And that leads me into kind of some of the other things that I took away, you know, basically, it's the inner circle concept. You know, once you get some money, big people ask you, hey, you should come on in on this, or whatever. And you get this big, you get this inner circle concept, like I'm being invited into the inner circle. And then, and then you said, blinded by the upside, which makes me think about, you know, that's exactly what happens, you get blinded by that inner circle by the upside, and you think, Oh, this is the way it works. Now I'm here. But what I would say is that, never trust just, you know, basically, look at everybody and everything equally. Don't trust any situation with your money, feel free to ask questions and have a right to ask questions. I think that's a next point that I would make is that, you know, when it comes to our money and our life, we have a right to ask questions. And if we're going to invest in something we absolutely have it right. In fact, in the world of finance, CFA Institute has come up with 10 investor rights, and one of them is that you have a right to ask for detail about what the investment is. And you have a right to a good answer. If you don't get it you have a right to ask again. The last thing I would say is that also, you know, failure in business is not illegal. Now, there are some countries where it's getting close Italy as an example, I've had some guests on, that have talked about that, you know, failure in business can be very devastating in some countries, but generally, what is illegal is fraud. So if you find yourself in a situation where your business is falling apart, and you've got to exit it, you know, make sure that you don't do fraud, be honest with the situation, nobody can hold you to account. If you've started a business, you've done your best, and it didn't work out. And that brings me to the last point, it's a little bit like breakups of relationships. Most breakups get ugly. And, you know, they're just ugly exits, as I wrote down when you were talking, and, you know, it happens, I think you got it, you got it, as long as there's no fraud involved, you know, which if there is, you know, you've got another case that you got to fight. But the point is, is that, yeah, sometimes, you know, breaking up is ugly. And you've either got to decide, I want to maintain these relationships, and therefore, I'm going to work hard to keep it, which I ended up doing with one of my investments, where I really felt like the relationships were more important to me than the money that I lost, although I lost a good amount of money, and I wasn't happy about that. But there's plenty of other times it is just, you know, it's never pretty. So those are some of my thoughts, anything you'd add to that.

Tyron Giuliani 31:22
Now, that's a, that's a really great list. And, you know, the thing is to keep that at the forefront, you know, because even over the last two months, I've made multiple investments that are in a six figure. And, you know, I took a lot longer to pull the trigger, and a lot more questions. And I've got to realize, especially the inner circle, the inner circle is a really dangerous circle to get into. Because, you know, if you're, if you're at the bottom of the of the heap, in that inner circle, those guys can afford to have 10 1520 failures in a row, because it's a small portion of their money coming in, it's a larger portion, you might be able to make two or three errors before you're back at zero. Second, that's a really good one. That is a double edged sword, because that just thinking like, well, you're in here as well, you're like, gosh, where, where you're not there at a whole different level, their emotional, their attachment to money, their attachment to deals is completely different to when you're a first time deal. So

Andrew Stotz 32:28
think of it. Think of it like you're walking, you know, through a hotel, or bar or whatever, and you find these three guys at a table playing poker. And they really, really want you to join their table, come over here and play poker with us. You know nothing about them, and they're gonna welcome you into that table. But you may be very ill prepared for what's about to happen. So based upon what you learn from this story, and what you continue to learn, what one action, would you recommend our listeners to take to avoid suffering the same fate?

Tyron Giuliani 33:05
I would say have have two extra set of eyes that are not involved in the deal at all, do the due diligence, do give you an assessment, that that probably that one thing probably would have saved me at least seven, multiple, seven figures over the last 20 years. Just by doing that. And again, it comes down to me trying to be the big man. And, you know, I've learned that a couple of times a couple of times. That one day test, two independent people with that aren't attached to it. And that that have powerhouse. Powerful,

Andrew Stotz 33:47
helps. Great advice. So for the listeners out there. If you're getting into something you think it's great. Stop, find two other sets of eyes to look at it, who are independent, thoughtful people, sit down with them, go through it, you know, and try to try to pick it apart. Alright, last question. What's your number one goal for the next 12 months?

Tyron Giuliani 34:08
Next 12 months? I'm really excited for the next 12 months because you know, I've gotten to a stage where I've been growing and then I kind of plateaued out for the last couple of years where I've just been comfortable. I've been making money and I've been comfortable. And then I met a couple of new people that are really there the next level and I was thinking, What am I doing just being comfortable now I'm only 46 and though some young people might think that's all but when you're 46 you don't feel 46 you feel like 26 I'm actually I'm learning more about investments funny enough. But business buying I'm looking at doing some roll ups in the USA within the staffing industry. So it staffing I've made some connections and my mission over this year is to bring three to five staffing agencies together. consolidate them, make it better, and then sell it a year and a half, two years out for, you know, for a nice figure. So that is my goal for the next year. And I've hired two mentors for it. I've partnered with three other people who've experienced in it. So I'm stalking this one all in my favor, as much as possible before I even pull the trigger. So this one, really I'm looking at all the bases I'm trying to cover. But that's my goal for the year.

Andrew Stotz 35:32
Yeah. Exciting. Can't wait to talk in a year.


Andrew Stotz 35:36
Awesome. All right, listeners, there you have it another story of loss to keep you winning. Remember to reduce risk in your life by going to my worst investment ever.com right now, and downloading your risk reduction checklist that I've created. From all the interviews I've done, see how you measure up, as we conclude tyronn I want to thank you again for coming on the show. And on behalf of a Stotz Academy, I hereby award you alumni status for turning your worst investment ever into your best teaching moment. Do you have any parting words for the audience?

Tyron Giuliani 36:13
Yeah, look, set aside the ego any deal? If it looks, it's the old adage, if it looks too good to be true. It's probably not and always get someone to look over stuff for you. But that's just money there for you, sir. eautiful advice.

Andrew Stotz 36:32
And that's a wrap on another great story to help us create, grow and protect our well fellow risk takers. This is your worst podcast host and we start saying I'll see you on the upside.


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About the show & host, Andrew Stotz

Welcome to My Worst Investment Ever podcast hosted by Your Worst Podcast Host, Andrew Stotz, where you will hear stories of loss to keep you winning. In our community, we know that to win in investing you must take the risk, but to win big, you’ve got to reduce it.

Your Worst Podcast Host, Andrew Stotz, Ph.D., CFA, is also the CEO of A. Stotz Investment Research and A. Stotz Academy, which helps people create, grow, measure, and protect their wealth.

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