Scott Beebe is the founder and head coach of MyBusinessOnPurpose.com and author of Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, And Build A Business That Matters.
Scott hosts the Business On Purpose podcast sharing real stories of how he and the team are working with business owners and their key leaders. They’re building systems, process, and purpose using the Business On Purpose Roadmap to liberate businesses from the chaos of working in their business and help them get their lives back.
“Where there is no vision, people become detached, people then scatter, and eventually people die.”
Worst investment ever
Success as he knew it comes tumbling down in an instant
One snowy Friday morning in February 2015, Scott walked into work and walked back home unemployed. He went home, ready to count his losses and figure out how to bounce back. Married with three kids, Scott needed to find his footing again and fast.
Taking his side hustle more seriously
At this point, Scott had already started Business on Purpose podcast. He figured he could take it a notch higher now that he had more time.
Scott called up two of his friends and asked them if he would coach them on how to create visions, missions, and values for their companies. The two friends accepted, and that’s how My Business on Purpose was born.
Instant business results
In just a few months, the business grew locally through word of mouth. Scott realized that the business had potential and so he decided to invest in marketing it. He hired someone to run Facebook ads for him.
Flushing money down the toilet
Excited to do more with his business, Scott forgot the tenets of what he was teaching other business owners, having a vision for your business. Scott left the Facebook manager to run things without a clear direction, and as expected, the marketing failed. The business never got any leads from this marketing effort.
Yep, $30,000 later, Scott never got a single lead from the Facebook ads. It was devastating, but he picked himself up and decided to follow his advice. He went back to the drawing board and drew up a master plan for his business, which is what he’s continued to use up to now with a lot of success.
Vision is the most important thing in business
Vision is the most important thing in business. It’s not your financial health. It’s not making sure that you’ve got the right employees, it’s a vision. Without a vision, people scatter, and businesses die.
Have a business marketing master plan
Before you start marketing a business, have a master plan. Create everything from front to back. This is what people call a funnel, or a sequence or a campaign. Have a simple visual map so that you can see everything, then start plugging the parts and pieces in so that you can unleash it all together and make sure that you have everything.
Tune in and listen to your teammates
Your teammates have valuable ideas too. Learn how to drill down and listen to your teammates; they may just save you from making your worst investment ever.
Have a sounding board
Make sure that you have some people around you that you can bounce ideas off each other. Put that can help you put your resources together in a way that produces maximum value for your business.
Make your message clear
Make your message very clear for all your advertising and marketing. Let your target audience know how they will benefit. What’s the next step in the process for them if they’re interested in going to that next step? Make this information clear.
It’s essential to identify your target market, but also, try to move down into a persona. This will help you come up with a clear marketing message.
Whether you’re doing things for Facebook ads, or family situations or business in general, write it down and map it out. Because when you write it down, other people can run with it.
No. 1 goal for the next 12 months
Scott’s number one goal in the next 12 months is to liberate 100 business owners from the chaos around the world.
“Work on the dock while the tide is out because when the tide’s out, you can see so much more clearly. We’re in a unique time. The tide is out, so take advantage of this time.”
Connect with Scott Beebe
- How to Start Building Your Wealth Investing in the Stock Market
- My Worst Investment Ever
- 9 Valuation Mistakes and How to Avoid Them
- Transform Your Business with Dr.Deming’s 14 Points
Andrew’s online programs
- Valuation Master Class
- Women Building Wealth
- The Build Your Wealth Membership Group
- Become a Great Presenter and Increase Your Influence
- Transform Your Business with Dr. Deming’s 14 Points