Ep509: Golf Sarun – Don’t Trust People with Your Investment
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Quick take
BIO: Golf Sarun is the founder of a Thai Investment channel, Longlongthun (ลองลงทุน), which aims to educate his fellows about how to invest in crypto efficiently, stocks, and many other things.
STORY: When Golf was 18 years old, one of his friends told him of his father’s company listed in the stock market. The stock was doing well and would to do even better due to a project coming up. Golf told his mom about the stock, and she invested. A few months later, the stock price plummeted and never recovered. Golf’s mom lost 60% of her investment.
LEARNING: Don’t trust people with your investment. You have to invest on your own and for your own reasons.
“Don’t trust people with your investment.”
Golf Sarun
Guest profile
Golf Sarun is the founder of a Thai Investment channel, Longlongthun (ลองลงทุน), which aims to educate his fellows about how to invest in crypto efficiently, stocks, and many other things.
Worst investment ever
When Golf was 18 years old, he had friends with whom he hung out. The father to one of the friends in the group owned a company listed in the Thai stock market. At the time, the stock’s price was going up quickly. The friend told them that the price would continue to go up because of a new project coming up.
Golf saw this as an opportunity to make money quickly. He went home and told his mom about it. His mom sold her gold to buy the stock. After purchasing the stock, the project’s news came out, and the price went up. But after a few months, the price started going down so fast, and Golf’s mom lost 60% of her investment.
Lessons learned
- Do your research before investing in anything.
- Set clear boundaries of buying and selling conditions.
- Learn to read financial statements.
- Don’t trust people with your investment.
Andrew’s takeaways
- Just because you have information or some news, you don’t know how the markets will perceive that news.
- You have to invest on your own and for your own reasons.
- Have predetermined future actions for when the market crashes or goes up.
Actionable advice
Study technical graphs and apply them in investing.
No. 1 goal for the next 12 months
Golf’s goal for the next 12 months is to grow his portfolio by at least 20%.
Parting words
“Keep increasing your knowledge, and your money will continue to increase.”
Golf Sarun
Andrew Stotz 00:02
Hello fellow risk takers and welcome to my worst investment ever stories of loss to keep you winning in our community. We know that to win in investing, you must take risks but to win big, you've got to reduce it. Ladies and gentlemen, I'm on a mission to help 1 million people reduce risk in their lives. To reduce risk in your life, go to my worst investment ever.com today and take the risk reduction assessment I have created from the lessons I've learned from more than 500 guests, fellow risk takers, this is your worst podcast host Andrew Stotz, from a Stotz Academy, and I'm here with featured guests, Kuhn golf, Saran golf. Are you ready to join our mission?
Golf Sarun 00:46
Yes, yeah. Hello, everyone. Yay.
Andrew Stotz 00:49
So time to get to it. Let me introduce you to the audience. Golf surround is the founder of Thai investment channel. Long, long tune, which he wants to educate his fellows about how to effectively invest in crypto stocks and many other assets. Golf, take a minute and tell us a bit about the value that you bring to this world.
Golf Sarun 01:16
Okay, sure. Thank you. Okay. I have been doing the long tune for almost two year. Yeah. And we are very happy to do is Yeah. Long tune is Chanel for the PR wise. No late and news about invest his best men cryptocurrency stock go? Yeah, that we do. Yeah. Wherever. On Facebook pairs and Instagram and the market. Also, in the website. Also. I want to tell you that it's always difficult in the beginning. We create content and we take really long time to do your board, like article and picture. But there were only four and five lights on pause. You understand? Right? In the beginning, it's tough. Yeah, the beginning is very, very difficult. Yeah. For everyone. Yeah. Is I forgot to do like a quality for the content. Yeah. And those people will lie is my first point is be become my family. My mother, my brother. Yeah, my father is take really long time around three or four months. Yeah, really long. If you are very done the lie is you will probably give up and do something else. Right. But because we have passed Yeah, that thought period, and we had a lot on tune.
Andrew Stotz 02:53
So golf, what was it that kept you going during that time? I mean, I know how tough it is. We all know because if you try to start any business or activity it just takes a long time these days. What kept you going?
Golf Sarun 03:07
Huh? Yeah, very wrong. Yeah. And very hard to do.
Andrew Stotz 03:12
When you just passionate about teaching other people that was it.
Golf Sarun 03:18
My passion is I like to like expand no lead to the everyone that don't don't have the knowledge about the investment. Because investment is an important factor for everyone that choose have the skill, right? Because it's a bet bet on for the skill for everyone.
Andrew Stotz 03:43
And I just want to ask you some questions about your, your community. If somebody goes to your Facebook page or the other locations of your community, what is it that they're going to get from you like what value do you bring through there? Is it investing for the long run? Is it the latest news? What's the best stuff that they get from you?
Golf Sarun 04:09
Okay, okay, for our long term pairs and long term website, we give like many topics to the audience, like no less like news like technical technical knowledge also in the Yeah, and the cryptocurrency and the stock also Yeah. And for the night we give like some passion to them about the investment passion also form the like a bar but while I'm afraid formula like Jackman, something like that. They give the pipes upward that can put them the energy. Yeah, give more energy for them before they sleep in the night.
Andrew Stotz 04:56
And one last question and then we'll go to The main question and that is, when you started, were you doing it full time? or part time? How did it change over time? This project that started small and now has gotten big? I mean, I think right now you have almost you're getting close to 300,000 followers on your Facebook page if I'm correct. Yep. Yep. to I mean, you're doing it full time now, are you still doing other activities or other work
Golf Sarun 05:29
okay, for the beginning we have the like, work in the company and get the salary in normal, normal way. You cannot go to do the passion business. And you can stay and you can leave in the, in the real world, right? You have to do is in the part time first and then this one you forgot, and forgot a lot and debut this work to the men made work for you. It's like a long tune.
Andrew Stotz 06:07
Yeah, and that's a great lesson for all the listeners out there. You know, if you've got a passionate an idea, and something that you're passionate about started small, build it on every day, keep your day job, keep earning that money. And then watch as you see it grow over time. And then you'll have that fantastic day when you can say I can quit my job now and I can do this full time. Which was is always a great you know, feeling.
Golf Sarun 06:36
Yeah. When you do like beginning you will, you will know the feeling. Feeling is like is a better, better, better, right. And when you're ready to get out from the work is okay.
Andrew Stotz 06:49
Yeah, what a great feeling. All right, well, now it's time to share your worst investment ever. And since no one goes into their worst investment thinking it will be tell us a bit about the circumstance leading up to it and then tell us your story.
Golf Sarun 07:03
Yeah, okay. This one is very good for me. I want to share my experience here because most of the time people talk about investing but only on the good side, right? The A lot of the profit and show is the winner right? I'm the winner.
Andrew Stotz 07:25
Yeah, everybody talks about the winners.
Golf Sarun 07:28
Yeah. Sharing On the like, social media on the Facebook on the inside Gam on the Yeah, everywhere that that they can show for everyone to proud them. When when I was around 18 years old, I had a very close group of friends hanging out together and one of the friend in the group the father his father is owned a company that is on the Thai stock market when that company's stock pies were going up like crazy yeah, go a lot that friend told told us in the group that it will go up several times because there was going to be a new sport checkerboard and but the new has not come out yet. No one know about this one. And where is the kids for this one? Secrets new. You know, the SEC has new is the is a chance for us. Okay, I believe that many people would think the same, this was the opportunity right? And to make us rich very easily. So I came back to tell my mother because I still young right? I don't have the money a lot. I have to I have to find someone to serve this one for me. Okay, that I told my mom is my mom told me so. Wow. This one is very, very, like a great opportunity for us. Yeah, my mom saw her go to buy you believe
Andrew Stotz 09:18
sold her goal. That's amazing. She really believed in it.
Golf Sarun 09:22
Yeah, that Go is she collected in the long time. Yeah. And after we bought it in like a last member and soon the news came out. I hope his ties going up continue right. But on the other hand, the pious DOP very heavily here and they will go back up in that pile again. is a very, very bad for us. And after a few months, we lost around 60% of our money Yeah, and it's my worst investment ever this one.
Andrew Stotz 10:07
Can I ask you some questions about that? Yep. Yep. One One of the questions is How did you feel? You know, you're with you're using your mother's money. How did your mother feel? How did you feel?
Golf Sarun 10:21
Yeah, my mother is told me is it's okay for her, it's okay. But for my feeling is not okay. I try to like a father answer for this thing. The price going up right and the newest good new also, but the pie is not continue to go in, but going down. I find the answer. Many, many years. And, and now I Lilia right to the investment is not is not like our goal costed in the real reason. If you toy is good, the price not is not good. Sometime the market will affect light it. Yeah,
Andrew Stotz 11:09
it's interesting golf because I remember when I started as an analyst, I started in 1993 in Thailand. And, you know, when news would be announced my boss, who was very experienced guy, he really could feel the direction that the market was going to go with that news. But there was times when I'd looked at that news and I thought oh markets gonna go you know that stocks going to go down. But instead it went up. And I realized that you know, even when you think you have, you know, information, you still have to assess how the market is going to perceive that
Golf Sarun 11:56
Yeah, yep. To
Andrew Stotz 11:57
and that that's such I think that there are some people that have a pretty good feeling and if you get to know a company, the way the management announces things and stuff like that, you may be able to do a little bit better than 5050 at predicting but it's it's interesting how a lot of people think that just because they have some news they know which direction that the stock is gonna go and sometimes it just doesn't go the way you thought
Golf Sarun 12:23
Yep Yep, I agree with you.
Andrew Stotz 12:27
So let me ask you What lessons did you learn from this experience?
Golf Sarun 12:32
Okay. For this one I do listen have learn is not investment because you are tasked people cost cost to you usually to the like Lisa by yourself first and make sure is okay for the price is still not going up and and it's not had the feeling in the Boo Boo is the market that story had taught me the first one Do not touch anyone in the in the investment and second do the list as well before beginning in investment, the number three query determined the boundary of buying and selling condition. This one is very important because my friend buy by the stock market for one reason when they sell they sell for another reason is not good. They have to set up the condition first. You buy for the six now and do sell for the six now also. For me, for me this one is And number four, learn to risk financial statement and technical gaff is can help you Yeah.
Andrew Stotz 13:50
Yeah. In fact, you said that, you know, as a young guy, you don't know anything about that. You just say I'm going to trust my friend? Yeah. Yeah. Okay, what was number five?
Golf Sarun 14:02
Okay. Number five, learn about the many Minutemen. Yeah, this one is very important, and father has of the good investor.
Andrew Stotz 14:14
So maybe I'll summarize a few things that I take away from your story. The first thing is that, as I said before, you know, just because even just because you have information or you have some news, it doesn't mean that you know how the markets going to perceive that news. So always be careful about that. The second thing is, you mentioned a few things that I think are right, very critical. You know, the first one is trust. And what you said is, don't trust anybody with your investment. And I think the point is that you have to do it on your own for your own reasons. And that leads us to, you know, the second point is and it's the most common mistake after any interviewing more than four 500 people, I can say that the number one most common mistake is people fail to do their research. And if you take the time to do your research, sometimes it slows you down from doing some, you know, bad or wrong action. The third thing is pre determine future action. You talked about having clear boundaries of buying and selling. I like to say that, you know, think ahead, what if the market goes up? What if this stock crashes? What am I going to do? Most people never have any predetermined future action. And so they're caught in English, we say, like a deer in the headlights, they don't know what to do. And then the last thing that I take away that you mentioned, I'm thinking about is the importance of portfolio management. In fact, behind me, I have a book that was published in 1952, called portfolio selection. And that book was written by Harry Markowitz, who came up with modern portfolio theory. And that is the idea of looking not at an individual stock as much as how that individual stock interacts with your overall portfolio. So I think that these are kind of the things that I take away trust, research predetermine future action. And you reminded us about the importance of portfolio management. Is there anything that you would add to that?
Golf Sarun 16:33
Yep. Yeah. To really important moneymen admin. Yeah, for me, is a is a core of the invent invest investment.
Andrew Stotz 16:44
Yeah, because a lot of people come into investing, and they think it's about stock picking, like putting all my money in that one stock, because I you know, think it's great. But really, to survive over a long period of time, is about managing that portfolio. Yeah. So based upon what you learn from this story, and what you continue to learn, what one action would you recommend our listeners take to avoid suffering the same fate?
Golf Sarun 17:11
Okay, I want to say the study the technical graph after that, and began to apply them in investing with the with that I do and is helped me a lot here. Personally, I think we cannot know some other factor that you know, is a smart man need buy this one and sell this one? You cannot know this factor. Right? Because then they buy or sell. They don't tell you. Right? Yeah. But we will be able to see from the gap. Yeah. In the gap, they will see someone by this SS someone is still still sale this this SS?
Andrew Stotz 18:00
Yeah. It's interesting. You know, you made me think about something that, in Asia, people really focus on technicals, a lot more than in the West. But I would say in the West, people probably trust the financial statements more. Whereas here, people may have less trust in the financial statements. So they just say, what is the price action? What is the volume action? That tells me what's really going on?
Golf Sarun 18:28
Yep. Yep, I see. Interesting. We can do each other? Yeah. And
Andrew Stotz 18:33
that's where I was always a fundamental analyst. And it wasn't until I started looking at technicals and understanding momentum that I really started to, you know, add to my ability, I would say, if you only focus on just fundamentals, you're going to miss a lot of opportunities. So yeah. What, what is a resource that you'd recommend for our listeners? Yeah,
Golf Sarun 18:59
okay. For me, I like to look up things on the internet, like, like international news from the Wall Street Journal. Yeah. And look for the Thai stock on the set dot o RG here is standard one. And I also received about a cryptocurrency on Twitter and on the big federal pace. Yeah, I have a lot of the news.
Andrew Stotz 19:26
It's interesting. I go to Twitter a lot these days. And it's just, it's amazing, you know, and it's short. It's, you know, easy to follow some good charts. I think Twitter's really interesting. Alright, last question. What is your number one goal for the next 12 months?
Golf Sarun 19:45
For the long term, we will be the one of the top Chanel. Yeah, when it came to the investment, everyone must think of us first and foremost. My friend, the continue is I think is for the investment is, I hope to continue to go by to 20% per year from my investment. My Portfolio. Yeah.
Andrew Stotz 20:15
All right, well, listeners, there you have it another story of loss to keep you winning. If you hadn't yet taken the risk reduction assessment, I challenge you go to my worst investment ever.com Right now, and start building wealth the easy way by reducing risk. As we conclude golf, I want to thank you again for joining our mission. And on behalf of a Stotz Academy, I hereby award you alumni status for turning your worst investment ever into your best teaching moment. Do you have any parting words for the audience?
Golf Sarun 20:46
Okay, I hope all my friend, learn from my mystery and own benefit that can apply to their life. I would like to live believe idea that our pocket money is worth the same as our knowledge. Keep including your knowledge, and your money will continue to increase as well. Thank you.
Andrew Stotz 21:15
Beautiful. That's a wrap on another great story to help us create, grow and protect our well fellow risk takers. This is your worst podcast host Andrew Stotz saying thank you for joining our mission. And I will see you on the upside.
Connect with Golf Sarun
Andrew’s books
- How to Start Building Your Wealth Investing in the Stock Market
- My Worst Investment Ever
- 9 Valuation Mistakes and How to Avoid Them
- Transform Your Business with Dr.Deming’s 14 Points
Andrew’s online programs
- Valuation Master Class
- How to Start Building Your Wealth Investing in the Stock Market
- Finance Made Ridiculously Simple
- Become a Great Presenter and Increase Your Influence
- Transform Your Business with Dr. Deming’s 14 Points
Connect with Andrew Stotz:
Further reading mentioned
- Harry Markowitz (January 1952), Portfolio Selection