Sometimes great investment ideas are close to home and daily life

If something is great, and you use it and love it, and everyone loves it, maybe you should invest in it. I started using Amazon.com early on, say around 1998. I liked it so much I became an Amazon Prime (paid) member in June of 2006 and have been ever since.

But sadly, we miss these chances of returns that are staring us in the face

If I liked it so much and so did everyone else, why did I not buy a few shares of the stock? Now it is up 4,000% since 2006. I’ve never owned a share in the company, but I pay for the service. I then think of the old fortune-cookie wisdom – “Many a false step was made by standing still.”

Andrew’s takeaways – Avoid these mistakes to become a better investor

Sometimes the best investment opportunities are right in front of you

Learn to be aware of investment opportunities around you but keep things simple. If you’re using a product or service, and you like it, always ask the question: “How can I invest in this?” But, remember too that having a good product or good service or being a good company does not mean that it’s a good investment. That is because the share price already reflects this good news. The risk then is that you would end up buying it at a price that is too high. There are some cases in which you know of a good opportunity that you’re thinking about how to invest in it. You may even have money available to invest, but because of fear you don’t make a move. Failing to do so can be a big mistake, and of course, acting in the wrong way can be also.

Keep it simple and ‘don’t get emotional about a stock’

Emotions and long-term investing mix like drinking and driving. This is one reason why it is good to make an investment plan and stick with it because it removes some of the emotion from investing. One of the big emotions is fear of missing out (FOMO). Take a lesson from Warren Buffett, who explains that being an investor is like being a baseball batter, except that with investing you’re not penalized for not swinging. So, wait until the investment is right and you’ve done your work on it and then swing.

Mistakes in this story

1. Failed to do their own research

• Let things get too complicated

3. Were driven by emotion or flawed thinking

• Failed to invest in a familiar, good idea
• Let emotions drive their investment decisions
• Were driven by FOMO

Learn about the six ways you will lose your money and how to avoid them here.

The post Investor Paid the High Cost of Inertia appeared first on My Worst Investment Ever.

CEO and board dysfunction prove damaging

The investment appeared to promise a potential 500% return over three years. Two years later, it was looking as though we would be lucky to recoup any of our capital. The company had a dysfunctional board that lacked diversity and was very confrontational. There was also a bad decision made over the choice of chief executive. This CEO had invested in the business but worked part-time and blamed everyone else for his failings.

Poor marketing, resourcing, and grasp of legal landscape

Moreover, there was no clear marketing strategy or resourcing, which had an impact on sales. The final straw was the company’s failure to anticipate regulatory changes driven by an attack on the company’s after-hours business model by the day clinic/general practitioner political lobby group.

It was all very sad but with it came a big lesson. To avoid failure in the early stages of starting a business, make sure to put the basics in place.

Andrew’s takeaways – Avoid these mistakes to become a better investor

Putting money in is not the problem, it’s getting it out that can be trouble

Investing in unlisted private companies poses a unique challenge because it is very difficult to exit when you are no longer satisfied with management.

A minority stake in a company means when it comes to the crunch, you have no voice

Another risk in owning a minority stake in any company is that, as a minority, you do not influence the way the business is run. When you are an employee, there are times when management will offer for you to earn shares in the company instead of pay. My advice is generally to avoid such an offer. This is because you will have no control over the management of the company, you will have deferred your compensation, and, if things go wrong, there may not be a buyer for your shares.

In this story, the investor suffered because they had no control over the board or the management. An exception to my advice on not owning shares is if an established company offers additional compensation through shares as an incentive program; particularly when the company sells those shares to employees at a discount. But in such a case, be careful of building up too much of your wealth in one investment; if things go wrong with your company you could lose your job and your wealth, a double whammy!

Ability to depend on the expertise of a company’s leaders is crucial

Another risk to consider is that of the changeover of management. This was risk arose in this case when new management took over a family-run business. In such cases, investors expose themselves to the risk that the new management is unable to make the business successful. The lesson is to stick to proven management if possible.

Avoid investing in people you just don’t know

Another danger in this story is the risk of investing in people you don’t know, the new management. Be very careful in situations in which you are investing in people you don’t know. If you insist on doing it, make sure to do your research on the peoples’ past decisions and relationships.

Mistakes in this story

1. Failed to do their own research

• Lacked knowledge of regulations
• Let things get too complicated

2. Failed to properly assess and manage risk

• Bought an illiquid investment
• Lacked influence over management

4. Misplaced trust

• Failed to review a person’s history and references
• Were overconfident in an unproven management team

Learn about the six ways you will lose your money and how to avoid them here.

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